M01.02
Who we are and who we serve
Company identity, verticals, and how a coatings contractor actually makes money.
- Describe Maverick in one clean sentence a GC would respect
- Name our primary verticals and what each one actually buys
- Distinguish shop-rate thinking from job-cost thinking
The one-sentence company
Maverick Performance Solutions is a Taylor, Michigan industrial resinous flooring manufacturer and installing contractor — high-performance coatings, urethane mortars, broadcast and troweled systems, and hygienic cove — for manufacturing, pharmaceutical, healthcare, aviation, and institutional clients across the Midwest. We make what we install, we take specifications seriously, we prepare the slab correctly, and we document the job as if an auditor is coming — because one often is.
What each vertical is actually buying
| Vertical | They think they are buying | They are actually buying |
|---|---|---|
| Automotive / manufacturing | A tough gray floor | An outage window that hits, chemical resistance, safety, no production loss |
| Pharma / cleanroom | A white shiny floor | Washdown hygiene, integral cove, lot traceability, audit-ready QA pack |
| Food & beverage | A floor that hoses off | Washdown and thermal shock survival, slip resistance, a signed Letter of Conformance for the audit binder, no lost production |
| Healthcare | A quiet renovation | Infection control, odor control, after-hours, documentation |
| K-12 / public | A gym or corridor floor | Prevailing wage paper, badges, board-ready closeout |
| Aviation / hangar | Something chemical-proof | Skydrol / fluid resistance, joint details, schedule around aircraft |
What we do not pretend to be
We are not a box-store garage-floor franchise. We are not a janitorial service. We are not a general contractor. We are a specialty contractor. When a caller wants a 2-car garage for Saturday, take the information, do not mock them, and route it. When a caller has a 40,000 SF plant with a spec, that is our hunt. Qualification is a skill — Module 4.
Language that quietly cheapens us
- Not this
We do epoxy.
ThisWe manufacture and install specified resinous systems — epoxy, urethane, urethane cement, broadcast, ESD.
- Not this
We'll make it look pretty.
ThisWe'll meet the spec, the prep standard, and the detail at the drains and cove.
- Not this
That's just a paperwork thing.
ThisThat's a control. I'll log it and close it.
Takeaways
- We sell specified, installed systems — not 'epoxy guys.'
- Pharma buys hygiene and traceability. Food plants buy washdown survival and inspection paper. Auto buys windows and durability. Healthcare buys infection control. Schools buy process.
- The brand on the floor is our workmanship plus the paper that proves it.
SOPSOP Section 1 — Front Matter & Brand StandardsSOP Section 10 — Market Sector Playbook